In 2021, State Farm introduced the world to the "new" Jake, explaining that while the original Jake did a great job of delivering his line, the updated role is "very demanding," as State Farm's assistant VP of marketing, Patti Morris, told Muse. Therefore, a professional actor was needed to fill the slot. "Moving ahead, consumers will see Jake in culturally relevant moments, being his usual helpful self," Morris added.
Turns out that State Farm wasn't kidding about those culturally relevant moments, because the new Jake appeared in a Super Bowl LV commercial! He wasn't alone either. New Jake was in the ad alongside football legends like Aaron Rogers and Patrick Mahomes, both of whom discussed their respective stand-ins. (Side note: Who knew Paul Rudd could throw a football? Well, kinda.) New Jake got a stand-in too: hunky Canadian rapper/actor, Drake.
The ad was an instant hit, as Twitter buzzed over new Jake, and debated whether or not he resembled Drake. "Why's the new Jake from State Farm kinda sexy," one user asked, later adding, "insurance commercial men be hitting different." One bold person even declared the new "Jake from State Farm" to be "finer than Drake."
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